The Purpose of Purpose

Purpose Produces Passion, Productivity & Profit!

At Career Coach Academy, we believe purpose is important. Purpose produces passion! Without knowing who you are and what you want to offer this world (e.g., purpose), it's hard to find fulfillment in life. And who in their right mind wants to trudge through life being unfulfilled!

Career Coach Academy's philosophy is that each and every one of us, coach and client alike, has unique strengths and a special place while here on earth. Purpose should be placed at the core of your career talents, skills, insights, and intelligences. Purpose-centered work will help you …

	Jump out of bed, anxious to get to work each day … suddenly, you've migrated from furthering the boss's mandate to fulfilling your own purpose
	Find excitement, enthusiasm, and energy for what you do . . . purpose brings value, and value increases the demand for "Brand You" in today's competitive marketplace
	Create career momentum … you'll attract the cream of the crop when it comes to employers, clients, and opportunities
	Wrap up the day and be able to truthfully say, "I love my life!"

The BDP Process

Career Coach Academy is a proponent of the BDP Process, which stands for Be, Do, Possess. Here's how it works:

	BE who you were designed to be . . . is part of your purpose to create?, encourage?, organize?, lead?, carry out?, build?, invent?, think of new ways to do things? What are you here for anyway!
	DO something that matches up with your inherent talents. Nurture those talents through continuing education. Practice and perfect your skills.
	POSSESS fulfillment … emotional, intellectual, spiritual, and financial. Fulfillment stems from being in sync with who you are.

Career Coach Academy equips employment professionals with the client-centered coaching skills and knowledge of career development, job search, and career management to make a difference in peoples' lives.